Mr. Xavier Prabhu, CEO; PR-Hub, Bangluru was at PROTON business school for a yet another insightful Expert Guest Lecture Session on “The New Panoramic World with No Boundaries and Definitions.” Mr. Xavier is a passionate entrepreneur, brand enthusiastic, social media student and a budding writer, whose knowledge and experience helped the Protons to increase their width of understanding and refined the way things are.

Mr. Jai Xavier Prabhu gave the Protons a very practical and realistic insight into the arena of advertising and PR. According to Mr. Prabhu the people interested in branding advertising and PR, should first know whom and what needs to be trusted upon. Only then the consumers today should seek more information and recommendations before selecting any product.

Mr. Xavier Prabhu spoke about the various key drivers which he discussed in detail. Some of them were:

1.  It’s a flat, tightly interconnected world.
2.  A knowledgeable consumer can change the way of marketing. The consumer who is more known to the product can get better services than those who are less known to it.
3. It is ever increasing clutter out there which brand, marketing and communication has to cut through, which explains that consumers are faced by more choices in today’s world. He also told how Indian economy has changed drastically from past two years: which is because of two reasons, i.e., Indians are into the job and they know English.
4. Becoming obsolete is not a probability, but a real possibility. Any product or any idea might stagnate or fail but innovation and creation can give birth to new a world.

The session was very lively and the speaker tried to engage the Protons with real life examples. These expert guest lecture sessions at PROTON benefit the budding managers by having a sneak peek in the skilled and knowledgeable lives of real corporate people.